Episode 31. Defining Core Values that Guide Your Business
Defining Core Values
First, let’s start by defining personal values. A value is a belief that guides your choices and actions; a principle that conveys what is right and what is wrong. If you want to hear my thoughts on personal values, I’ve got a blast from the past for you… check out Episode #1! In that episode, I share my thoughts on personal values and how they can help you purify your purpose and live intentionally.
So what is the difference between personal values and core values? A core value is a belief that guides your business actions, unites your team, and defines your brand. So simply put: these are your values from a business perspective that aren’t only about you… they’re about your whole team!
Examples of Core Values
Airbnb
Champion the mission (by living the mission)
Be a host
Simplify
Every frame matters
Be a “cereal” entrepreneur
Embrace the adventure
Zappos “What We Live By”
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
Be Humble
Defining Your Business’ Core Values
What are your personal values? (This is often a great place to start.)
What are the values that are critical to your business’ success?
What do you want your business and your team to be remembered for?
What values will you be looking for in future team members? And if you already have a team, what are the values that you’d love to clone?
What are the deal-breakers or weaknesses that we need to stay FAR away from?
Think about the most meaningful moment of your business thus far, what happened?
4 Ways to Use Your Core Values Immediately
Hiring
Onboarding
Decision Making
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